There is no shortage of data in today’s world. We are creating 2,500,000,000,000,000,000 (2.5 quintillion) bytes of it each day, according to IBM. Every action people take online leaves a footprint. The challenge for businesses is in identifying the data relevant to them, understanding it, and using it to improve their productivity. With an overwhelming amount to sort through and analyze, you need smart tools, which is where data visualizations come in.
For the uninitiated, a data visualization is the presentation of data in a pictorial or graphical format, turning it into a landscape you can explore with your eyes. It simplifies information making the process of learning easier and, some might say, more enjoyable.