Category: Growth Hacking

Case Studies

How to Drive Growth and Optimization for Online Dating…

As you have probably noticed and might have experienced first-hand, online dating has gradually become more socially acceptable over the past decade. While it was once considered a last resort for people who struggled to get a date in the real world, that’s no longer the case.

Technology has advanced, enabling nearly all of our interactions and tasks to be done online. We shop, socialize, bank, work, and much more from our devices. It’s now pretty normal to try and find romance online, too.

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11 Website Conversion Mistakes and How to Fix Them

In 2017, the average conversion rate in the U.S. ranged from 2.69% to 3.08%. Have you been looking at your rate and wanting to improve it? If so, we have good news. Making strategic changes can move the needle.

To help you understand how to increase your website’s performance, here’s a look at 11 common mistakes that hurt your conversion rate and how you can fix them.

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Growth Hacking

Your Guide to Building a User Persona

Have you ever wished you could read the minds of your customers? If only you could understand what makes them tick, you would know how to best build your product. Unfortunately, trying to design without that insight is like shooting an arrow at a target you can’t see. But, there is a solution. A user persona gives you the target, enabling you to aim and hit the bullseye.

In this guide, we’ll cover what a user persona is, how it can help you, and how to build one for your business.

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