Category: Strategy


The Past, Present, and Future of Technology in Healthcare

Technology has enabled a new way of life. However, we are only beginning to see how it can help in the realm of healthcare. Not only can technology improve our current practices, it has the potential to completely transform them. Innovations are arising that can help to cut costs and improve efficiency while improving the quality and transparency of care available. Let’s take a look at what changes we’ve seen so far, what is being worked on now, and what experts predict is in our future.

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Case Studies

How to Drive Growth and Optimization for Online Dating…

As you have probably noticed and might have experienced first-hand, online dating has gradually become more socially acceptable over the past decade. While it was once considered a last resort for people who struggled to get a date in the real world, that’s no longer the case.

Technology has advanced, enabling nearly all of our interactions and tasks to be done online. We shop, socialize, bank, work, and much more from our devices. It’s now pretty normal to try and find romance online, too.

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Cannabis App Design and Development Services are Smoking Hot

Did you know that U.S. retail sales of medical and recreational cannabis are expected to reach between $8 to $10 billion this year, doubling last year’s sales? This is in the wake of 29 states legalizing marijuana for medical use and 9 states legalizing it for recreational use. The question for entrepreneurs, Angel investors, cannabis companies, VCs, etc. is, how can you effectively tap into this market? And one major opportunity is through cannabis app design and development services.

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Should I Hire A Freelancer or Agency for My…

Did you know that 36% of the U.S. workforce is now composed of freelancers? As revealed in the Freelancing in America: 2017 study, the number of freelancers is up 30% from 2016 and, by 2027, more than half of the workforce is expected to be freelancing!

When managing a business and looking for web design, development, and marketing, you now have a competitive pool of highly skilled individuals offering to contract out their services at affordable prices.

The question is, will it be more advantageous to hire a freelancer or is it better to stick with an agency?

Here’s what you should know.

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11 Website Conversion Mistakes and How to Fix Them

In 2017, the average conversion rate in the U.S. ranged from 2.69% to 3.08%. Have you been looking at your rate and wanting to improve it? If so, we have good news. Making strategic changes can move the needle.

To help you understand how to increase your website’s performance, here’s a look at 11 common mistakes that hurt your conversion rate and how you can fix them.

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digital transformation 3 Strategy

What is a Digital Transformation and Why Does Your…

You have probably been hearing the buzzword ‘digital transformation’ (DT), but what does it mean?

A digital transformation is the change associated with the application of digital technology in all aspects of human society.

When speaking of a business undergoing DT, it means that it is strategically applying digital technology to all aspects of its operation which fundamentally transforms it. But is is a necessity? Many business executives, owners, and IT directors are asking…

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How to Perform a Website Audit

Looking to improve your online marketing performance? A free website audit may be just what you need.

In modern times, website usability and design are held to a higher standard than in the past. Visitors will leave a site if the design looks off, if it takes more than two seconds to load, or if it’s too hard to use. Further, they won’t even find it in the first place if it doesn’t tick the boxes for SEO. Being so, it’s essential that companies audit their websites so they are aware of the issues holding them back.

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Growth Hacking

Your Guide to Building a User Persona

Have you ever wished you could read the minds of your customers? If only you could understand what makes them tick, you would know how to best build your product. Unfortunately, trying to design without that insight is like shooting an arrow at a target you can’t see. But, there is a solution. A user persona gives you the target, enabling you to aim and hit the bullseye.

In this guide, we’ll cover what a user persona is, how it can help you, and how to build one for your business.

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